ART GYM is a conceptual brand I designed as part of a class exercise to refine my skills in logo and identity creation.
ART GYM envisions a unique studio space that consists of a wide range of art equipment for members to create and explore different art forms. Studios today typically specialize in one medium, whereas ART GYM has it all so that you create without any limitations.
The brand combines two powerful ideas: art and fitness. At ART GYM, creativity is treated like a muscle—something to work, stretch, and build. Whether you're painting, sculpting, or working with clay, we've got all the tools to help you strengthen your artistic practice. Work those creative muscles!
I designed a playful handwritten lettermark that embodies the freedom and joy of creativity. The vibrant color palette was carefully selected to evoke creative energy while maintaining a sleek, modern aesthetic.
Skills: Branding, Brand Conceptualization, Logo Design, Mockups
