Canyon Cult is a conceptual brand I developed for a class exercise focused on refining logo design and brand identity. The challenge was to create a visual identity for an outdoor company that embodies extreme adventure—one that appeals to those who embrace danger and live life on the edge.

Canyon Cult operates as a membership-based community where seasoned adventurers embark on group expeditions. Some journeys are guided by professionals, while others rely on the expertise of fellow members. The brand caters to experienced climbers with advanced outdoor skills, including survival, camping, and technical climbing.

I designed a hand-drawn, handwritten logo that captures the raw intensity of the canyons and the risks they present. The color palette reflects the rugged terrain and perilous nature of the environment. Additionally, I created gear mockups to visualize the brand’s presence in the field. The tagline reinforces the exclusivity and thrill of membership—crafted for the bold, the skilled, and the truly daring.

Skills: Branding, Brand Conceptualization, Logo Design, Mockups